Coach Department Stores – An Inherited Legacy
Founded in 1941, it was originally a leather workshop in Manhattan owned and operated by a family. The unique skillfully handcrafted leather goods quickly gained discerning customer’s attention. Today, it is considered to be one of the country’s most state-of-the-art design houses, producing luxury accessories and fine leather apparel.
Although Coach has expanded drastically, but it still maintains the quality and standards which were passed on from generation to generation. What sets them apart from other brands is their commitment and unique craftsmanship which beautifully combines the American culture and heritage. Their design philosophy portrays the classic New York lifestyle.
To compete in the global marketplace, the extraordinary team of Coach’s management is committed to uphold the fundamental belief of quality and integrity which has formed the company’s mission; make it a global brand and increase stockholder value. With this aim in mind, Coach is continuing to grow and expand its operation and diversify its product line.
Its Presence Across Continents
From Europe to Asia, and from America to Australia, with over 1,000 stores, Coach department stores are successfully present in all continents. Besides their retail outlets, they are also engaged in e-commerce in over 20 countries through their official website.
Product Range
An exclusive and distinct self embossed fabric and a Coach’s logo is the signature feature of all Coach products. It’s diversified product category mainly consists of superior quality leather goods, footwear, watches, and travel accessories. In addition to that,
Challenges
Although Coach effectively survived the economic recession, counterfeiting is still a major challenge for the company, as it is one of the most counterfeited brands in the world. The fake products in the market are made of substandard material and lack the essential details which are offered in a high-quality original Coach bag. To overcome this criminal act of selling copied products, Coach only sells its merchandise through their official Coach department stores, and other licensed vendors. Online orders can be placed 24/7 throughout the year.
Social Responsibility
Coach has taken the education in underprivileged communities one step further by supporting a charity program called, Adopt-A-Classroom. Coach generously donated $250,000 to promote education and provide the students with essential school supplies and tutoring facilities. A regular check is observed to ensure that the funds are effectively utilized by the deserving students. In addition to that, Coach’s core business value which governs the entire organization is their fair and ethical business policies and practices.