Promotions & Discounts
The cardholder can take advantage of exclusive special offers, promotions and discounts. When the store credit card is used as a medium of exchange, the payment for purchases can be made on a later date – maybe the end of the month. The issuing retail store often sends coupons and discount vouchers to cardholders and they can even collect points on every purchase that can be redeemed for an item in the retail store.
Independent and small retail stores go through periods when daily sales receipts are down. To increase sales, attract new customers, and retain current customers, many retail stores implement various sales promotion techniques. While most business owners would love to sell products at full price all of the time, sales promotions have proven effective at increasing the overall bottom line in many retail stores.