Icing

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Icing® brand targets young women in the 18-35 year age group with a focus on core 21-25 year olds who have recently entered the workforce. This customer is independent, fashion-conscious, and has enhanced spending ability. The expansion of  Icing® store base both in existing and new markets over time presents a significant opportunity to leverage  core merchandising, sourcing and marketing expertise to cater to a wider demographic.

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